Project Details

THE ASK

Act as MadTree’s public relations manager to garner positive earned media, convey MadTree as an industry leader for beer and the city of Cincinnati, promote our values and reputation, and bring more consumers into the MadTree family while addressing issues or complaints with the utmost professionalism and empathy.

THE RESULT

Here are some press releases that were picked up by local news as well as national beer publications: 

• Brew Bound | MadTree Brewing Joins 1% for the Planet

• Brew Bound | MadTree Adds Ramble On IPA to Year-Round Lineup

• Beer Advocate | MadTree Releases New Year-Round Imperial IPA: Phantom Forest

• City Beat | Cincinnati's MadTree Brewing Introduces New Year-Round Legendary Lager

• WLWT | MadTree Offers Scholarship for Cincinnati State's Brewing Science Program

Next are some interviews discussing our strategy of reopening after the shutdown, launching a new product, and announcing a new space:

• Fox 19 News | Reopening Plans for Indoor Dining at Bars, Restaurants

• Local 12 | Restaurants and Businesses Open During Curfew, But Will Close Early

• Local 12 | MadTree's Toast to History: New OTR Bar Making Home in Space that Helped Shape Cincinnati

Here is a podcast where I was interviewed and we discussed the MadTree brand. They also featured a few seasonal MadTree beers:

• Beer Guys Radio | MadTree Brewing Episode 213

Finally, here are two articles I was published in for a magazine where they explored the topic of best practices for social media management:

• The Brewer Magazine | Changing the Conversation: Tips on Responses for Online Commenters

• The Brewer Magazine | 4 Ways Your Brewery Can Keep Up With Social Media Trends