Project Details

THE ASK

The craft beer world became a hot spot for creativity not only with beer but also with social media. April Fool’s became a day where fans look to their favorite breweries to entertain them and see what farfetched (or not so farfetched) ideas they came up with. So, I was tasked to create fun, timely, and industry-leading April Fool’s ideas to showcase our brand’s lighter side.

THE RESULT

Four equally ridiculous, yet not entirely impossible ideas were born. MadTree has become a leader in showcasing how to execute an effective April Fool’s campaign as well as have this be something our followers look forward to every year. These posts have also become some of MadTree’s most liked, most commented on, and most shared posts of all-time.

From a 72-ounce can, alcoholic pouches, single-can drone delivery service during the pandemic, and an alcoholic tablet that dissolves in water, enjoy these fun & creative ideas.