MadTree Impact Report
Project Details
THE ASK
Create the company’s first ever Impact Report highlighting our purpose as well as sustainability efforts across the company including future goals. Make the layout repeatable for years to come.
THE RESULT
Worked closely with the Director of Strategic Impact alongside lead designer to build nugget facts to highlight on social media, an executive summary one-pager, and detailed full-report of the business for the public to see.
Creating a language and system that tied back to our brand separating the report into three major sections titled: Roots, Trunk, and Canopy. Editing, rewriting, and organizing the text with icons/photography for a cohesive, professional report that can be replicated for years to come.