Project Details

THE ASK

Work with marketing and design team to create names, designs, illustrations, and market position for all beer brands in the release calendar umbrella.

THE RESULT

Creative copy and design for cans that stand by principles that tie into one another to flow together on store shelves. By themselves, or grouped, these cans are recognizable and stand out in a competitive set with so many other beer brands vying for the same attention to drive sales. My job is to also write tasting notes, copy for shelf talkers, in-store displays, and social media to market these brands to consumers. A list of all consumer packaged goods can be found here.